Currently, we are in a recession. That’s a fact. However, not all businesses do badly in a recession. People make less money during a recession and spend less. One industry that can weather a recession is auto repair shops. People hold on to their vehicles longer and put off large purchases. When vehicles stay on the road longer, auto repair shops need to service these vehicles so they can, well, stay on the road longer. In this blog, we’ll take a look at how digital advertising can benefit auto repair shops.
Video is an excellent way to engage potential customers and create leads. It would be beneficial for the auto repair shop to have their YouTube organic marketing buttoned up. A streamlined YouTube channel can help to drive good quality traffic to the site. You can provide useful, engaging, and visual information about the cars that need service for example. If you want more information on how a YouTube marketing strategy can help your business grow read our blog “No Complete Internet Marketing Without YouTube Advertising“.
A solid SEO (Search Engine Marketing) strategy is critical for auto repair shops to rank organically on the SERP (Search Engine Results Page) and drive good traffic to the website. Your Google My Business really needs to be optimized. Organic keywords are search terms that you don’t pay for and it’s important to rank for the best ones in your area. Some keyword examples could be: “auto repair near me”, “local auto mechanics”, nearest auto mechanic”, “best auto repair shops”, or “auto repair service”. Of course, SEO is a long-term strategy and it takes quite some time to start seeing results. You need to be consistent with the strategy and see it through for it to work. Blogging on your website with the inclusion of popular keywords is another way that can help drive quality organic traffic. Remember, organic traffic is “free” traffic and it’s a slow process. However, the results will show if you stick to it.
Another strategy is to leverage social media to engage your target audience. Content is key here. It doesn’t necessarily need to be only about auto repair. You can write engaging content about driver safety tips, car maintenance advice, customer satisfaction stories, or travelling tips. It’s important to make the content engaging and interesting so that your audience engages with it. This strategy can also help you drive healthy traffic to your site and improve your lead generation. A lead could be an appointment for example.
People are spending a lot of time online searching for auto repair shops. A good PPC (pay-per-click) campaign can assist your business grow to its fullest potential. Paid Search can put your business on TOP of the organic ranking. That means that your business’s name would be on top of the SERP (Search Engine Results Page) and therefore drive traffic to your site that can lead to conversions. Especially if your competitors have a Paid Search strategy you don’t want to be left out. The majority of potential customers will visit your auto repair shop after finding you online. To conclude, a solid PPC strategy will rank your business higher than organic keywords and drive high-intent traffic to your site. At the end of the day, you’d want the best traffic arriving at your site. Traffic can turn into business.
There are several concepts you need to take into consideration to have a good online strategy for your auto repair shop. Make sure that your website is user friendly and branded for your business. Also, don’t put email marketing on the sideline. It can really help to grow your customer base. If you need help with your Paid Search strategy or if you have one already but would like a free audit, you can contact us here. A free audit can help you to see if your PPC campaign is set up correctly and optimized for conversions. For now, stay safe out there and make sure you take good care of your vehicles as well.
