Maximize Your ROI With These Performance Max Optimization Strategies

2 years ago
PRestel

In November 2021, Performance Max aka Pmax campaigns were first introduced to the world. Paid Search marketers don't have the…

Google Discovery Ads Can Be A Conversions Machine.

When done right, Google Discovery ads can really improve your account's performance. I have had quite a bit of experience…

2 years ago

Google’s Performance Max Conquered Google Shopping

The digital marketing world moves fast and it's not always easy to keep up with the most recent developments. Google…

2 years ago

Paid Search Success For Pharma Brands

It has been a minute since I wrote a blog and now, I realize that a) I miss writing blogs…

2 years ago

Popping Consumer Marketing Media Trends In 2022 That Can Make A Difference

Happy New Year! My first blog in 2022. The last two years have been quite a journey and we are…

3 years ago

Digital Advertising Trends And Innovations In 2022

It has been a while since my last blog posting. August 28 to be exact. It is not easy to…

3 years ago

Email Marketing Engages Your Audience And Builds Brand Value

Email marketing is often the forgotten child in digital advertising. Yes, it might not be as “sexy” as PPC, Programmatic…

3 years ago

Good Marketing Persona Can Mean More Return On Your Marketing Dollars

Everything starts with understanding your customer. What drives their decision making process? How do they get their information? What is…

3 years ago

The Advantages Of Artificial Intelligence And How It Helps Digital Marketing

I hope you all had a great 4th of July and hopefully you had the opportunity to finally see some…

3 years ago

Will Virtual Reality Disrupt Advertising and Give Early Adopters an Advantage?

Virtual reality is currently perhaps the most exiting development for advertising potential. The other day, I was able to try…

3 years ago

Connected TV Is Pushing Linear TV Out Of The Screen

Who does not personally know a cord-cutter or perhaps is one? Some of us are rather “cord-nevers”, i.e. somebody who…

4 years ago

B2B Marketing’s Mystery Unveiled

B2B (business-to-business) is sometimes the forgotten stepchild in the marketing family but it is an important element to master. Moreover,…

4 years ago

Twitter – Reach Your Marketing Goals One Tweet At A Time

It is true that Twitter forces you into brevity but it has the potential to build your network and reach…

4 years ago

NFTs, Ethereum, and Marketing

Who hasn't heard of NFTs recently. No, it's not a text message abbreviation. ICYMI (in case you missed it), NFT…

4 years ago

Instagram Is An Essential Ingredient In Your Marketing Recipe

Last week I wrote about "Hot Digital Marketing Trends in 2021" and Pinterest received much accolade. I would like to…

4 years ago

Hot Digital Marketing Trends In 2021

Almost one year ago I wrote a blog on "Digital Marketing During COVID-19". It is hard to believe that almost…

4 years ago

Augmented Reality Is Becoming The New Reality

Last year in May 4Elements Digital wrote a blog titled "Digital Advertising Trends 2020 And Beyond". Working in digital marketing…

4 years ago

Push Notifications Can Give Your Digital Marketing Strategy A Push

In my last blog, I wrote about native advertising. You can read the blog here. Digital marketing is a big…

4 years ago

Native Advertising Could Be Your “Honey” In Your Digital Marketing Campaign

There comes a time in every digital marketer's honest efforts to scale Google Ads display campaigns to try different platforms…

4 years ago

The Marriage Of Blockchain And Digital Marketing Can Be A Powerful Union

Unless you have been living under a rock you probably have heard of Bitcoin. It's the latest, albeit very volatile,…

4 years ago

Facial Recognition Technology Has Marketing Promise But Privacy Issues Need To Be Solved

Happy New Year! Hopefully, you all had a good Holiday Season considering how challenging and abnormal 2020 has been for…

4 years ago

A Solid App Campaign Can Help Grow Your Business

Many brands cannot grow without a mobile app in the 21st century. Not only is an app important for customer…

4 years ago

The Synergy Of Organic And Paid In Digital Marketing

A solid digital marketing strategy, if the budget allows it, is not merely SEO (Search Engine Optimization), only PPC (Pay-Per-Click),…

4 years ago

Grow Your Business With Bing Or Google Ads Or Both?

Microsoft Advertising (formerly known as Bing Ads) or Google Ads (formerly known as Google AdWords) or both? That is the…

4 years ago

Digital Marketing And The Importance Of The Marketing Funnel

All marketers are familiar with the so-called marketing funnel. It has a long history - 1898 to be exact. An…

4 years ago

Leverage Business Data For Successful Digital Marketing

Photo by NASA on Unsplash Data is the honey in digital marketing. It takes some time to gather enough data…

4 years ago

The Power Of Branded Search And Then Some

There are two important strategic concepts in paid search aka PPC (pay-per-click). 1) Branded Search and 2) Non-Branded Search. It…

4 years ago

Auto Repair Shops Can Benefit From Digital Advertising

Currently, we are in a recession. That's a fact. However, not all businesses do badly in a recession. People make…

4 years ago

Holiday Shopping 2020 And Digital Marketing

In our previous blog, we touched upon how COVID-19 has affected retail and we looked at some emerging trends moving…

4 years ago

Retail During COVID-19 And New Trends

Retail has been around since ancient times. The earliest evidence of trade, probably based on a barter system, goes back…

4 years ago

Education During Coronavirus And The Digital Age

COVID-19 has thrown a monkey wrench in education. The unprecedented shutdown of schools all over the United States has truly…

4 years ago

Brief History Of Advertising: From Print To Digital

Advertising has come a long way since the "early days". We can probably go quite far back to discuss the…

4 years ago

Digital Advertising For Musicians

In the last blogs, we have written about how digital marketing can help build the business for various verticals, e.g.…

4 years ago

Digital Advertising For Restaurants

Labor Day is almost upon us and with that the official end of summer. Before the summer season is over,…

4 years ago

Virtual Reality And Marketing Opportunities

Advertising trends are growing rapidly and exciting advertising opportunities are within reach. In a previous blog, we discussed advertising trends…

4 years ago

Digital Marketing For Medical Practices

In previous blogs, we addressed how digital marketing can help build realtors' businesses and also how law offices can benefit…

4 years ago

Paid Search For Law Offices And Get The Leads You Need

In our blog from July 1st, 2020, we looked at how digital marketing can benefit realtors. In this blog, we'd…

4 years ago

Internet Of Things And Digital Advertising

The IoT (Internet of Things) is a system of interrelated devices with unique identifiers that can transfer data over a…

4 years ago

Digital Advertising For Realtors: Grow Your Business Online

Since I also have an interest in real estate and how you can leverage real estate for cash flow, I…

4 years ago

Grow Your Business With Social Media

A comprehensive social media strategy can seem overwhelming but it doesn't need to be. You need to follow a formula…

4 years ago

No Complete Internet Marketing Without YouTube Advertising

Video marketing is not an option in today's digital marketing strategy, rather, it's a must. In this blog, we are…

5 years ago

Digital Advertising Trends 2020 And Beyond

Technology is growing at a fast pace and with new technology digital marketing trends change. At 4Elements Digital we love…

5 years ago

The Power Of Remarketing

Remarketing is one of the most solid digital marketing tactics that you can implement for your search campaign. It allows…

5 years ago

Making Your Brand Voice Search Ready

Alexa, Hey Google, Hey Siri, Hey Cortana. These commands have become common in households. Per Comscore (a U.S. based media…

5 years ago

Digital Marketing During COVID-19

Many businesses are wondering if advertising should continue during the COVID-19 pandemic. The answer is a resounding YES. All things…

5 years ago