In November 2021, Performance Max aka Pmax campaigns were first introduced to the world. Paid Search marketers don't have the…
When done right, Google Discovery ads can really improve your account's performance. I have had quite a bit of experience…
The digital marketing world moves fast and it's not always easy to keep up with the most recent developments. Google…
It has been a minute since I wrote a blog and now, I realize that a) I miss writing blogs…
Happy New Year! My first blog in 2022. The last two years have been quite a journey and we are…
It has been a while since my last blog posting. August 28 to be exact. It is not easy to…
Email marketing is often the forgotten child in digital advertising. Yes, it might not be as “sexy” as PPC, Programmatic…
Everything starts with understanding your customer. What drives their decision making process? How do they get their information? What is…
I hope you all had a great 4th of July and hopefully you had the opportunity to finally see some…
Virtual reality is currently perhaps the most exiting development for advertising potential. The other day, I was able to try…
Who does not personally know a cord-cutter or perhaps is one? Some of us are rather “cord-nevers”, i.e. somebody who…
B2B (business-to-business) is sometimes the forgotten stepchild in the marketing family but it is an important element to master. Moreover,…
It is true that Twitter forces you into brevity but it has the potential to build your network and reach…
Who hasn't heard of NFTs recently. No, it's not a text message abbreviation. ICYMI (in case you missed it), NFT…
Last week I wrote about "Hot Digital Marketing Trends in 2021" and Pinterest received much accolade. I would like to…
Almost one year ago I wrote a blog on "Digital Marketing During COVID-19". It is hard to believe that almost…
Last year in May 4Elements Digital wrote a blog titled "Digital Advertising Trends 2020 And Beyond". Working in digital marketing…
In my last blog, I wrote about native advertising. You can read the blog here. Digital marketing is a big…
There comes a time in every digital marketer's honest efforts to scale Google Ads display campaigns to try different platforms…
Unless you have been living under a rock you probably have heard of Bitcoin. It's the latest, albeit very volatile,…
Happy New Year! Hopefully, you all had a good Holiday Season considering how challenging and abnormal 2020 has been for…
Many brands cannot grow without a mobile app in the 21st century. Not only is an app important for customer…
A solid digital marketing strategy, if the budget allows it, is not merely SEO (Search Engine Optimization), only PPC (Pay-Per-Click),…
Microsoft Advertising (formerly known as Bing Ads) or Google Ads (formerly known as Google AdWords) or both? That is the…
All marketers are familiar with the so-called marketing funnel. It has a long history - 1898 to be exact. An…
Photo by NASA on Unsplash Data is the honey in digital marketing. It takes some time to gather enough data…
There are two important strategic concepts in paid search aka PPC (pay-per-click). 1) Branded Search and 2) Non-Branded Search. It…
Currently, we are in a recession. That's a fact. However, not all businesses do badly in a recession. People make…
In our previous blog, we touched upon how COVID-19 has affected retail and we looked at some emerging trends moving…
Retail has been around since ancient times. The earliest evidence of trade, probably based on a barter system, goes back…
COVID-19 has thrown a monkey wrench in education. The unprecedented shutdown of schools all over the United States has truly…
Advertising has come a long way since the "early days". We can probably go quite far back to discuss the…
In the last blogs, we have written about how digital marketing can help build the business for various verticals, e.g.…
Labor Day is almost upon us and with that the official end of summer. Before the summer season is over,…
Advertising trends are growing rapidly and exciting advertising opportunities are within reach. In a previous blog, we discussed advertising trends…
In previous blogs, we addressed how digital marketing can help build realtors' businesses and also how law offices can benefit…
In our blog from July 1st, 2020, we looked at how digital marketing can benefit realtors. In this blog, we'd…
The IoT (Internet of Things) is a system of interrelated devices with unique identifiers that can transfer data over a…
Since I also have an interest in real estate and how you can leverage real estate for cash flow, I…
A comprehensive social media strategy can seem overwhelming but it doesn't need to be. You need to follow a formula…
Video marketing is not an option in today's digital marketing strategy, rather, it's a must. In this blog, we are…
Technology is growing at a fast pace and with new technology digital marketing trends change. At 4Elements Digital we love…
Remarketing is one of the most solid digital marketing tactics that you can implement for your search campaign. It allows…
Alexa, Hey Google, Hey Siri, Hey Cortana. These commands have become common in households. Per Comscore (a U.S. based media…
Many businesses are wondering if advertising should continue during the COVID-19 pandemic. The answer is a resounding YES. All things…