In November 2021, Performance Max aka Pmax campaigns were first introduced to the world. Paid Search marketers don’t have the option for Shopping and Local
When done right, Google Discovery ads can really improve your account’s performance. I have had quite a bit of experience with Discovery Ads and this
The digital marketing world moves fast and it’s not always easy to keep up with the most recent developments. Google announced some time ago that
It has been a minute since I wrote a blog and now, I realize that a) I miss writing blogs and b) I have a
Happy New Year! My first blog in 2022. The last two years have been quite a journey and we are looking forward to a new
It has been a while since my last blog posting. August 28 to be exact. It is not easy to post every single week or
Email marketing is often the forgotten child in digital advertising. Yes, it might not be as “sexy” as PPC, Programmatic or Social Media but it
Everything starts with understanding your customer. What drives their decision making process? How do they get their information? What is their age? Gender? Location? What
I hope you all had a great 4th of July and hopefully you had the opportunity to finally see some friends and/or family. My wife
Virtual reality is currently perhaps the most exiting development for advertising potential. The other day, I was able to try the Oculus Quest 2 for
Who does not personally know a cord-cutter or perhaps is one? Some of us are rather “cord-nevers”, i.e. somebody who has never subscribed to a
B2B (business-to-business) is sometimes the forgotten stepchild in the marketing family but it is an important element to master. Moreover, it is not a certainty
It is true that Twitter forces you into brevity but it has the potential to build your network and reach many people without spending a
Who hasn’t heard of NFTs recently. No, it’s not a text message abbreviation. ICYMI (in case you missed it), NFT stands for non-fungible token. Non-what
Last week I wrote about “Hot Digital Marketing Trends in 2021” and Pinterest received much accolade. I would like to continue writing about an image
Almost one year ago I wrote a blog on “Digital Marketing During COVID-19“. It is hard to believe that almost one year has passed since
Last year in May 4Elements Digital wrote a blog titled “Digital Advertising Trends 2020 And Beyond“. Working in digital marketing it’s fascinating to learn about
In my last blog, I wrote about native advertising. You can read the blog here. Digital marketing is a big universe and push notifications can
There comes a time in every digital marketer’s honest efforts to scale Google Ads display campaigns to try different platforms for scaling, especially when the
Unless you have been living under a rock you probably have heard of Bitcoin. It’s the latest, albeit very volatile, craze in the investment world.
Happy New Year! Hopefully, you all had a good Holiday Season considering how challenging and abnormal 2020 has been for all of us. We are
Many brands cannot grow without a mobile app in the 21st century. Not only is an app important for customer loyalty and user experience but
A solid digital marketing strategy, if the budget allows it, is not merely SEO (Search Engine Optimization), only PPC (Pay-Per-Click), or just some paid Social
Microsoft Advertising (formerly known as Bing Ads) or Google Ads (formerly known as Google AdWords) or both? That is the question. I often get asked
All marketers are familiar with the so-called marketing funnel. It has a long history – 1898 to be exact. An ad executive by the name
Photo by NASA on Unsplash Data is the honey in digital marketing. It takes some time to gather enough data to derive insights from your
There are two important strategic concepts in paid search aka PPC (pay-per-click). 1) Branded Search and 2) Non-Branded Search. It is easy to give a
Currently, we are in a recession. That’s a fact. However, not all businesses do badly in a recession. People make less money during a recession
In our previous blog, we touched upon how COVID-19 has affected retail and we looked at some emerging trends moving forward. We would like to
Retail has been around since ancient times. The earliest evidence of trade, probably based on a barter system, goes back thousands of years. Retail has
COVID-19 has thrown a monkey wrench in education. The unprecedented shutdown of schools all over the United States has truly shown all layers of society
Advertising has come a long way since the “early days”. We can probably go quite far back to discuss the earliest advertising methods, i.e. BC.
In the last blogs, we have written about how digital marketing can help build the business for various verticals, e.g. restaurants, medical practices, and law
Labor Day is almost upon us and with that the official end of summer. Before the summer season is over, we would like to continue
Advertising trends are growing rapidly and exciting advertising opportunities are within reach. In a previous blog, we discussed advertising trends in 2020 and beyond. As
In previous blogs, we addressed how digital marketing can help build realtors’ businesses and also how law offices can benefit from digital marketing. I like
In our blog from July 1st, 2020, we looked at how digital marketing can benefit realtors. In this blog, we’d like to explore what kind
The IoT (Internet of Things) is a system of interrelated devices with unique identifiers that can transfer data over a network without human interaction. According
Since I also have an interest in real estate and how you can leverage real estate for cash flow, I wanted to look at how
A comprehensive social media strategy can seem overwhelming but it doesn’t need to be. You need to follow a formula of best practices and set
Video marketing is not an option in today’s digital marketing strategy, rather, it’s a must. In this blog, we are specifically addressing the incredible strength
Technology is growing at a fast pace and with new technology digital marketing trends change. At 4Elements Digital we love to research the latest trends
Remarketing is one of the most solid digital marketing tactics that you can implement for your search campaign. It allows you to push visitors to your site further down the marketing funnel towards conversions. Remarketing is a method for your brand to reconnect with people that have interacted with your website or mobile app.
Alexa, Hey Google, Hey Siri, Hey Cortana. These commands have become common in households. Per Comscore (a U.S. based media measurement and analytics company), 50% of all searches will be voice searches. Potential in this market is growing tremendously and your brand needs to be voice search ready to capitalize on this opportunity. Voice search is here to stay.
Many businesses are wondering if advertising should continue during the COVID-19 pandemic. The answer is a resounding YES. All things considered, this could be a good time to focus on brand messages and position your brand to fully partake in the post-COVID-19 recovery.