Digital Advertising For Realtors: Grow Your Business Online

Since I also have an interest in real estate and how you can leverage real estate for cash flow, I wanted to look at how realtors can use digital marketing for their marketing goals. A significant number of potential clients initiate their research online, therefore it’s paramount for realtors to have strong online presence. In this blog, I’ll talk about some of the ways realtors can use the powerful ecosystem of digital marketing to grow their business. 

A solid social media strategy is essential to set realtors apart from others in a competitive market. Read our blog “Grow Your Business With Social Media” to learn more about how to set up a social media strategy. 

First, and I have seen plenty of horrible sites, your website must be user and mobile- friendly. Many people conduct their searches on mobile devices so if your website is not mobile-friendly, you’ll have a high bounce rate. This means that you could lose potential customers. Who wants that, right? If you have a budget for PPC (pay-per-click), this is a great way to drive traffic to your site and to generate leads. You pay when someone clicks on your ad, hence pay-per-click. So, it’s important to optimize ROI and drive as much relevant traffic as possible. The Google Ads platform has powerful targeting capabilities. For ex., you can target people that are in-market for purchasing or renting real estate properties. Also, you can target people that are interested in purchasing or leasing commercial properties. Video ads, aka YouTube, can help your business tremendously and you can target life events like graduation from college or marriage. 

SEO (Search Engine Optimization) is strong ammunition to help build local search prominence. A buttoned-up online presence is your “storefront” and your early efforts should focus on having groomed Google My Business look. Another strong strategy to build SEO juice is to start blogging. Besides driving relevant organic traffic to your site, this can build trust, credibility, and position your business over time.    

Email marketing is also a great way to build relationships with clients and potentially reach new ones. The content needs to provide value such as market trends, local community news, home maintenance tips, or incentives to provide a referral. It’s important to position the email marketing campaign according to where your audience is in the sales funnel. For example, cold campaign needs to have a different tone than a targeted campaign. 

Digital advertising can help you to stand out from the competition in the saturated real estate market. Here, at 4Elements Digital, we can help you with your online advertising strategies. Contact us to learn more and we can chat. For now, stay safe out there and practice good social distancing. Happy 4th from 4Elements!