It has been a while since my last blog posting. August 28 to be exact. It is not easy to post every single week or month. At times, you need to take a step back, take a breather, and then come back with new vigor. Whatever you invest your energy into, sometimes you need to step back, which can also give you new perspectives and new fodder. Since it’s already December and a new year is scratching on our doors let’s look at some digital marketing trends in 2022.
Earlier this year I wrote a blog about “Hot Digital Marketing Trends In 2021”. Click here to read it. Digital advertising is changing quickly and it’s fascinating how innovations can bring new value to the right audience.
I think that voice search will continue to gain more important ground as the devices become smarter and more sophisticated. If it makes sense to your brand, e.g. local restaurants, you need to set your business up for voice search success. Read my blog “Making Your Brand Voice Search Ready” to learn more.
Email marketing unfortunately has somewhat of an outcast status in digital advertising as not being sexy or innovative enough, but I believe it’s a paramount strategy for your brand to continue bringing value to your audience and engaging them in conversation. Google plans to kill Third-Party Cookies by 2023, previously planned for 2022. Email marketing, i.e. “third-party data” will become more essential post Death of Cookies. My latest blog “Email Marketing Engages Your Audience And Builds Brand Value” dives deeper into this digital medium. Email marketing done properly will give your brand an authentic voice to communicate with your audience and build a pipeline of quality leads.
Look out for brands to increasingly use the NFT (Non- Fungible Token) space to raise brand awareness, affinity, and customer loyalty. NFTs have not completely entered the mainstream yet but the market volume is increasing rapidly. According to Nasdaq.com, NFT trading volume topped $15 Billion in October 2021. Click here to see a list of brands that have leveraged NFTs. More brands will follow suit.
The virtual world will become more real to brands going into 2022. Nike recently announced the creation of their virtual world called Nikeland and you can style your avatar with Nike products. Jump to www.roblox.com/nikeland to have a look. The metaverse is an interesting development to monitor in 2022 and beyond. Global metaverse revenue is forecasted to grow to $400 billion by 2025. NFTs can also be linked to the metaverse and more brands will jump on this bandwagon. Early adopters will sow seeds and harvest the success. Check out Fortune’s article on the metaverse here. The boundaries between the physical and the digital will be increasingly blurred and this development is not going to slow down.
COVID-19 is approaching its third year. Unbelievable, isn’t it? The pandemic has catapulted the world towards rapid changes. Working remotely has become a norm and emerging markets in Latin America, Asia, and Africa are eager to participate in the global digitalized economy. The growing decentralization of conventional banking has created new meanings, e.g. digital currency, digital assets, and new economic participation. Brands need to adapt quickly in this new emerging global society and I strongly believe that digital advertising will take an astonishing leap forward in 2022. Not everything will be perfect in the beginning. Data collection and privacy laws will adapt eventually. Lastly, to conclude this blog, Rome wasn’t build in one day.
