Many businesses are wondering if advertising should continue during the COVID-19 pandemic. The answer is a resounding YES. All things considered, this could be a good time to focus on brand messages and position your brand to fully partake in the post-COVID-19 recovery.
Focusing on the right brand message during these uncertain times is an opportunity to build a closer relationship with your current audience and win new customers. One important concept to keep in mind is that some competitors might have stopped advertising and paused all campaigns. We, at 4Elements Digital, do not recommend this knee-jerk reaction. On the contrary, this could be a good time to stay ahead of the competition during our national crisis and position yourself for success post-COVID-19.
If your brand currently has an active Paid Search campaign, we can offer you a Free Audit. It is important that your campaign is optimized with the right message. Modern consumers are savvy and it’s vital to position your brand with an authentic voice. Inauthenticity could be penalized without mercy and your brand might never recover from it. Therefore, this could be a good opportunity for your brand to leave a memorable impression.
The keyword during this crisis is “value”. Think how you can position your brand during the Coronavirus pandemic to provide value for consumers. Now is the time to truly listen to your customers on your owned media channels. Listen to the conversations/comments. What are their concerns? Can you help solve their current pain points? Note, owned media channels are: 1) Your web/mobile site, 2) Your blog site, and 3) Your social media channels;
Be sensitive and pivot. If you need help with your campaign, contact us at info@4elementsdigitalglobal.com. Be safe out there and we salute all the brave people on the front lines!
