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In my last blog, I wrote about native advertising. You can read the blog here. Digital marketing is a big universe and push notifications can have a strong presence. As I mentioned in my last blog, this one will be about push notifications. Without further ado, ladies and gentlemen, I like you to meet Push Notifications. 

Push notifications saw their first light of the world back in 2009, i.e. not even that long ago. They started on the Apple’s iOS platform and push notifications have now become a common digital marketing strategy. There are three types of push notifications:

1. Web push notifications
2. Desktop push notifications
3. Mobile app push notifications

Web push notifications are good for re-engaging your audience, i.e. for remarketing. You can read 4Elements Digital’s blog “The Power Of Remarketing” to learn more about this concept. Desktop push notifications are driven by products that you have installed on your desktop and they’re mainly used for driving engagement. A developer would need to assist you with desktop push notifications. Mobile push notifications are driven by the apps you have installed on your mobile device. You would need a developer’s help for these as well.   

There are various push notification campaigns you can run. For example, geo-based notification can be great for sending users to a local restaurant in their current location. Dating apps like Tinder is another good example for geo-based push notifications. An abandoned cart push notification is yet another campaign strategy and you can set certain trigger parameters. Who hasn’t received a push notification that read “You have 1 item remaining in your cart. Buy now to take advantage of the 20% discount sale!” Push notifications can be a great strategy for creating scarcity and FOMO (Fear Of Missing Out). 

On average, smartphones users in the U.S. receive 45 push notifications per day and they have a high open rate (90%). You have the option to personalize push notification and it will increase your CTR (click-through-rate). What are some of the benefits of push notifications?

1. Re-engage/retain users
2. Increase conversion rates
3. Target the right users
4. Improve brand consistency
5. They can drive relevant traffic and enhance customer experience

What are some of the disadvantages of push notifications?

1. They can feel annoying because the field is saturated
2. They can feel evasive and thus might not be the best strategy for new leads

As expected, push notifications can be highly effect for eCommerce, which has the largest piece of the pie for web push notifications. Here’s a break-down:

Source: www.vwo.com

There are many platforms out there for web push notifications. Some of the bigger names are:

• Amazon SNS 
• Catapush
• Pushwoosh
• OneSignal

Push notifications are an interesting ingredient of digital marketing to explore. There’s plenty of information available online to learn about this exciting digital marketing strategy. YouTube for example has plenty of videos available for best practices, etc. I hope you found this information useful and stimulating. If you have any questions or would like an audit on your paid search campaign for free then please contact us here. Stay safe out there and we’re all looking forward to a better 2021. Cheers!